Rising and falling paint colors

Each color's Google searches over the last 12 months compared with the 12 months before. Only colors that averaged at least 500 searches a month a year ago are included, so a jump from 10 to 30 doesn't count as a trend. How we measure.

Rising fastest

1
Silhouette
Benjamin Moore · AF-655
8,360/mo
ColorRank 80
up 863% vs prior year
2
Shadow Dance
Asian Paints · 8303
3,710/mo
ColorRank 73
up 473% vs prior year
3
Universal Khaki
Sherwin-Williams · SW 6150
6,620/mo
ColorRank 78
up 303% vs prior year
4
Picnic Basket
Crown Paints · A3390R
1,900/mo
ColorRank 64
up 272% vs prior year
5
Turkish Coffee
Sherwin-Williams · SW 6076
3,600/mo
ColorRank 72
up 249% vs prior year
6
Griffin
Sherwin-Williams · SW 7026
2,400/mo
ColorRank 68
up 196% vs prior year
7
Maison Blanche
Sherwin-Williams · SW 7526
6,600/mo
ColorRank 78
up 181% vs prior year
8
Ivory White
Benjamin Moore · 925
2,970/mo
ColorRank 71
up 147% vs prior year
9
Cocoa Whip
Sherwin-Williams · SW 9084
2,400/mo
ColorRank 68
up 144% vs prior year
10
Pashmina
Benjamin Moore · AF-100
12,360/mo
ColorRank 84
up 122% vs prior year
11
Hidden Gem
Behr · N430-6A
3,620/mo
ColorRank 72
up 110% vs prior year
12
Almond Wisp
Behr · PPU5-12
1,600/mo
ColorRank 64
up 102% vs prior year
13
Dieskau
Dulux Australia · SN4H1
3,600/mo
ColorRank 73
up 99% vs prior year
14
Jitney
Farrow & Ball · No. 293
2,910/mo
ColorRank 69
up 99% vs prior year
15
New London Burgundy
Benjamin Moore · HC-61
1,020/mo
ColorRank 60
up 99% vs prior year
16
Raw Cotton
Asian Paints · 8459
2,480/mo
ColorRank 69
up 99% vs prior year
17
Heather Gray
Benjamin Moore · 2139-40
1,310/mo
ColorRank 62
up 91% vs prior year
18
Healing Aloe
Benjamin Moore · 1562
3,650/mo
ColorRank 73
up 90% vs prior year
19
Wheat Bread
Behr · 720C-3
3,610/mo
ColorRank 72
up 89% vs prior year
20
Watery
Behr · HDC-CT-26
1,310/mo
ColorRank 62
up 87% vs prior year
21
Mouse's Back
Farrow & Ball · No. 40
2,910/mo
ColorRank 69
up 87% vs prior year
22
Wenge
Benjamin Moore · AF-180
1,650/mo
ColorRank 65
up 86% vs prior year
23
Antique White U.S.A.
Dulux Australia · SW1H7
1,600/mo
ColorRank 65
up 84% vs prior year
24
Sage Tint
Benjamin Moore · 458
1,320/mo
ColorRank 62
up 83% vs prior year
25
Natural Calico
Dulux · 354115
8,100/mo
ColorRank 80
up 80% vs prior year
26
Narragansett Green
Benjamin Moore · HC-157
2,010/mo
ColorRank 67
up 78% vs prior year
27
Preference Red
Farrow & Ball · No. 297
880/mo
ColorRank 55
up 77% vs prior year
28
Eating Room Red
Farrow & Ball · No. 43
1,300/mo
ColorRank 59
up 74% vs prior year
29
Moth Wing
Sherwin-Williams · SW 9174
3,610/mo
ColorRank 72
up 74% vs prior year
30
Quiet Moments
Benjamin Moore · 1563
5,510/mo
ColorRank 76
up 74% vs prior year
31
Edgecomb Gray
Benjamin Moore · HC-173
10,380/mo
ColorRank 82
up 73% vs prior year
32
Saybrook Sage
Benjamin Moore · HC-114
10,110/mo
ColorRank 82
up 72% vs prior year
33
Tony Taupe
Sherwin-Williams · SW 7038
2,660/mo
ColorRank 69
up 70% vs prior year
34
Virtual Taupe
Sherwin-Williams · SW 7039
2,040/mo
ColorRank 67
up 69% vs prior year
35
Pale Oak
Benjamin Moore · OC-20
40,890/mo
ColorRank 94
up 69% vs prior year
36
Tate Olive
Benjamin Moore · HC-112
1,920/mo
ColorRank 66
up 68% vs prior year
37
Etruscan Red
Farrow & Ball · No. 56
1,000/mo
ColorRank 57
up 67% vs prior year
38
Roycroft Bronze Green
Sherwin-Williams · SW 2846
1,000/mo
ColorRank 59
up 67% vs prior year
39
Redend Point
Sherwin-Williams · SW 9081
1,010/mo
ColorRank 60
up 66% vs prior year
40
Blank Canvas
Behr · DC-003
3,620/mo
ColorRank 72
up 64% vs prior year
41
Dragonfly
Behr · PPU12-03
880/mo
ColorRank 58
up 64% vs prior year
42
Hog Bristle®
Dulux Australia · S14D1
1,600/mo
ColorRank 65
up 63% vs prior year
43
Brinjal
Farrow & Ball · No. 222
3,600/mo
ColorRank 71
up 60% vs prior year
44
Niebla Azul
Sherwin-Williams · SW 9137
5,410/mo
ColorRank 76
up 60% vs prior year
45
Silk Route
Asian Paints · 0N13
1,710/mo
ColorRank 66
up 60% vs prior year
46
Windham Cream
Benjamin Moore · HC-6
1,350/mo
ColorRank 63
up 59% vs prior year
47
Jojoba
Behr · N390-3
1,610/mo
ColorRank 64
up 59% vs prior year
48
Tanner's Brown
Farrow & Ball · No. 255
1,300/mo
ColorRank 60
up 59% vs prior year
49
Dry Sage
Benjamin Moore · 2142-40
1,310/mo
ColorRank 62
up 58% vs prior year
50
London Clay
Farrow & Ball · No. 244
3,600/mo
ColorRank 71
up 58% vs prior year

Falling fastest

1
Sonoran Desert
Behr · N240-3
170/mo
ColorRank 22
down 73% vs prior year
2
Ivory Brown
Valspar · 6006-1C
400/mo
ColorRank 34
down 69% vs prior year
3
Smoke & Mirrors
Benjamin Moore · CSP-105
330/mo
ColorRank 31
down 67% vs prior year
4
Stained Glass
Benjamin Moore · CSP-685
490/mo
ColorRank 36
down 64% vs prior year
5
Blue Nova
Benjamin Moore · 825
600/mo
ColorRank 39
down 63% vs prior year
6
Chelsea Gray
Sherwin-Williams · SW 2850
590/mo
ColorRank 38
down 58% vs prior year
7
White
Behr · 52
1,600/mo
ColorRank 49
down 52% vs prior year
8
Light Green
Benjamin Moore · 408
390/mo
ColorRank 33
down 49% vs prior year
9
Glacier White
Benjamin Moore · OC-37
790/mo
ColorRank 42
down 49% vs prior year
10
Bosc Pear
Sherwin-Williams · SW 6390
320/mo
ColorRank 31
down 47% vs prior year
11
Rosepine
Benjamin Moore · 461
1,340/mo
ColorRank 48
down 47% vs prior year
12
Sunbleached
Sherwin-Williams · SW 9585
720/mo
ColorRank 41
down 46% vs prior year
13
Nordic Sky
Dulux · 236573
590/mo
ColorRank 36
down 46% vs prior year
14
Bavarian Cream
Benjamin Moore · 2146-70
320/mo
ColorRank 31
down 46% vs prior year
15
Reserved White
Sherwin-Williams · SW 7056
600/mo
ColorRank 39
down 45% vs prior year
16
Light French Gray
Behr · 720E-2
880/mo
ColorRank 44
down 44% vs prior year
17
Cinnamon Slate
Benjamin Moore · 2113-40
5,420/mo
ColorRank 62
down 43% vs prior year
18
Rain Cloud
Sherwin-Williams · SW 9639
880/mo
ColorRank 44
down 43% vs prior year
19
Hush White
Nippon Paint · NP OW 1003P
320/mo
ColorRank 35
down 43% vs prior year
20
Windfresh White
Sherwin-Williams · SW 7628
590/mo
ColorRank 39
down 42% vs prior year
21
Cumulus Cloud
Benjamin Moore · 1550
530/mo
ColorRank 38
down 42% vs prior year
22
Swiss Coffee
Asian Paints · 4215
1,140/mo
ColorRank 48
down 41% vs prior year
23
Gray Matters
Sherwin-Williams · SW 7066
1,010/mo
ColorRank 46
down 40% vs prior year
24
Cement Gray
Benjamin Moore · 2112-60
420/mo
ColorRank 36
down 40% vs prior year
25
Rumors
Behr · MQ1-15
1,310/mo
ColorRank 49
down 39% vs prior year
26
Pussywillow
Sherwin-Williams · SW 7643
1,300/mo
ColorRank 49
down 38% vs prior year
27
Berry Smoothie
Dulux · 48259
320/mo
ColorRank 29
down 38% vs prior year
28
White Metal
Behr · N520-1
400/mo
ColorRank 36
down 38% vs prior year
29
Gray
Benjamin Moore · 2121-10
2,490/mo
ColorRank 56
down 38% vs prior year
30
Ashwood Moss
Benjamin Moore · 1484
1,620/mo
ColorRank 51
down 38% vs prior year
31
Natural White
Dulux · NN 01/00
880/mo
ColorRank 42
down 38% vs prior year
32
Quietude
Sherwin-Williams · SW 6212
5,410/mo
ColorRank 63
down 37% vs prior year
33
Zircon
Sherwin-Williams · SW 7667
590/mo
ColorRank 40
down 37% vs prior year
34
Fleur de Sel
Sherwin-Williams · SW 7666
1,010/mo
ColorRank 47
down 37% vs prior year
35
Stucco
Sherwin-Williams · SW 7569
600/mo
ColorRank 40
down 37% vs prior year
36
Misty Gray
Benjamin Moore · 2124-60
490/mo
ColorRank 38
down 36% vs prior year
37
Gray Cloud
Benjamin Moore · 2126-60
920/mo
ColorRank 46
down 36% vs prior year
38
Natural Wicker
Dulux · 354117
1,000/mo
ColorRank 44
down 36% vs prior year
39
Blue Plate
Sherwin-Williams · SW 6796
480/mo
ColorRank 38
down 36% vs prior year
40
Simply White
Behr · BWC-01
390/mo
ColorRank 35
down 35% vs prior year
41
Normandy
Benjamin Moore · 2129-40
910/mo
ColorRank 46
down 35% vs prior year
42
Sea Salt
Benjamin Moore · CSP-95
2,950/mo
ColorRank 58
down 35% vs prior year
43
Adaptive Shade
Sherwin-Williams · SW 7053
880/mo
ColorRank 45
down 35% vs prior year
44
Jungle Camouflage
Behr · N350-4
1,300/mo
ColorRank 50
down 34% vs prior year
45
Hush
Benjamin Moore · AF-95
410/mo
ColorRank 36
down 34% vs prior year
46
Graytint
Benjamin Moore · 1611
480/mo
ColorRank 38
down 34% vs prior year
47
Eider White
Sherwin-Williams · SW 7014
5,880/mo
ColorRank 64
down 33% vs prior year
48
Earl Grey
Sherwin-Williams · SW 7660
590/mo
ColorRank 41
down 33% vs prior year
49
Soot
Benjamin Moore · 2129-20
890/mo
ColorRank 46
down 33% vs prior year
50
Illusive Green
Sherwin-Williams · SW 9164
1,300/mo
ColorRank 50
down 32% vs prior year