How popular is Natural White?
Searches per month · UKAbout 880 searches a month in the UKDown 38% on the previous 12 months.
- #131 most-searched paint color in the UK
- #37 most-searched Dulux color
- #22 most-searched white in the UK
Google search volume for “Dulux Natural White” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
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About Natural White
Dulux's perennial bestseller worldwide. Natural White is a soft, warm white that flatters every space and pairs seamlessly with virtually any color scheme.
One shade lighter or darker
The nearest Dulux colors with the same hue and saturation as Natural White, a visible step lighter or darker.
Color Specifications
- Name
- Natural White
- Brand
- Dulux
- Code
- NN 01/00
- Hex
- #F4F1EA
- RGB
- 244, 241, 234
- HSL
- 42, 26%, 94%
- CMYK
- 0, 1, 4, 4Approximate — screen to print
- Lab
- 95.2, -0.2, 3.7
- CSS
- --dulux-natural-white
- LRV
- 87 (Very Light)
- Undertone
- Warm
- Temperature
- warm
- Family
- white
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatlow-sheensemi-glossgloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.