How popular is Preference Red?
Searches per month · UKAbout 880 searches a month in the UKUp 77% on the previous 12 months.
- #143 most-searched paint color in the UK
- #97 most-searched Farrow & Ball color
- #5 most-searched brown in the UK
Google search volume for “Farrow & Ball Preference Red” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Preference Red on your own room
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About Preference Red
Preference Red is a cozy, medium-dark brown with warm undertones. This balanced shade has an LRV of 7 and absorbs nearly all light, making it ideal for creating intimate, cozy atmospheres or as an accent.
One shade lighter or darker
The nearest Farrow & Ball colors with the same hue and saturation as Preference Red, a visible step lighter or darker.
Color Specifications
- Name
- Preference Red
- Brand
- Farrow & Ball
- Code
- No. 297
- Hex
- #694247
- RGB
- 105, 66, 71
- HSL
- 352, 23%, 34%
- CMYK
- 0, 37, 32, 59Approximate — screen to print
- Lab
- 32.6, 17.7, 4.0
- CSS
- --farrow-ball-preference-red
- LRV
- 7 (Dark)
- Undertone
- Warm
- Temperature
- neutral
- Family
- brown
- Interior
- Yes
- Exterior
- Yes
- Finishes
- modern emulsionestate emulsionfull glossestate eggshellmodern eggshell
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.