How popular is London Clay?
Searches per month · UKAbout 3,600 searches a month in the UKUp 58% on the previous 12 months.
- #39 most-searched paint color in the UK
- #26 most-searched Farrow & Ball color
- #2 most-searched brown in the UK
Google search volume for “Farrow & Ball London Clay” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
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About London Clay
London Clay is a grounding, medium brown with warm undertones. This warm shade has an LRV of 14 and absorbs most light, making it ideal for creating intimate, cozy atmospheres or as an accent.
One shade lighter or darker
The nearest Farrow & Ball colors with the same hue and saturation as London Clay, a visible step lighter or darker.
Color Specifications
- Name
- London Clay
- Brand
- Farrow & Ball
- Code
- No. 244
- Hex
- #73665F
- RGB
- 115, 102, 95
- HSL
- 21, 10%, 41%
- CMYK
- 0, 11, 17, 55Approximate — screen to print
- Lab
- 44.2, 3.9, 5.8
- CSS
- --farrow-ball-london-clay
- LRV
- 14 (Dark)
- Undertone
- Warm
- Temperature
- warm
- Family
- brown
- Interior
- Yes
- Exterior
- Yes
- Finishes
- modern emulsionestate emulsionfull glossestate eggshellmodern eggshell
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.