Paint color trends, by the numbers
Trend forecasts tell you what brands want to sell. This is what people actually look for: Google searches for individual paint colors, added up, October 2024 to September 2026 (snapshot 2026-10-15). How we measure.
Which color families are growing
US searches for colors in each family, last 12 months against the 12 before. Brown is growing fastest (up 36%), while gray is flat.
- Gray
24% of searches
756,203/mo
about the same vs prior year
- White
24% of searches
728,255/mo
about the same vs prior year
- Beige
22% of searches
666,543/mo
up 10% vs prior year
- Blue
10% of searches
320,493/mo
about the same vs prior year
- Green
9% of searches
263,128/mo
up 13% vs prior year
- Brown
4% of searches
110,425/mo
up 36% vs prior year
- Yellow
3% of searches
77,618/mo
up 9% vs prior year
- Pink
2% of searches
72,539/mo
up 14% vs prior year
- Black
2% of searches
70,401/mo
up 5% vs prior year
- Orange
0% of searches
14,158/mo
up 9% vs prior year
- Purple
0% of searches
7,842/mo
up 13% vs prior year
When people shop for paint color
Total US searches for paint colors each month. Interest is lowest in Dec (23% below an average month) and highest in Jul (11% above) — the same shape both years.
Each brand's share of color searches
Of all searches for individual paint colors in each country, the share that goes to each brand's colors.