Privacy Policy

Who We Are

PaintDB (“we,” “us,” or “our”) operates paintdb.com, a free paint color database and comparison tool. We provide hex codes, RGB values, LRV data, and cross-brand color matching for 51,000+ colors across 27 global paint brands.

Information We Collect

Automatically Collected

When you visit paintdb.com, we automatically collect:

• Page views and navigation patterns (via Google Analytics 4)
• Device type, browser, and operating system
• Approximate geographic location (country/region level)
• Referring website or search query

This data is aggregated and anonymized. We do not collect personally identifiable information through analytics.

Voluntarily Provided

If you sign up for our newsletter or create an account (when available), we collect the email address you provide. We do not sell or share email addresses with third parties.

How We Use Your Information

We use collected data to:

• Understand which features and content are most useful
• Improve site performance and user experience
• Send newsletters or product updates (only if you opted in)
• Generate aggregate traffic reports for internal analysis

Third-Party Services

We use the following third-party services:

• Google Analytics 4 — web analytics (privacy policy: policies.google.com/privacy)
• Vercel — website hosting (privacy policy: vercel.com/legal/privacy-policy)
• Pinterest — social sharing and content distribution (privacy policy: policy.pinterest.com/privacy-policy)

Cookies

We use cookies set by Google Analytics to distinguish unique visitors and sessions. These cookies do not contain personal information. You can disable cookies in your browser settings or use a browser extension to opt out of analytics tracking.

Data Retention

Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted. Email addresses are retained until you unsubscribe.

Your Rights

You have the right to:

• Opt out of analytics tracking (use browser settings or extensions)
• Unsubscribe from emails at any time
• Request deletion of any personal data we hold
• Request a copy of data associated with your email address

Children's Privacy

PaintDB is not directed at children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the site constitutes acceptance of any changes.

Contact

For privacy-related questions or data requests, contact us at privacy@paintdb.com.