Most popular paint colors

Ranked by how often people search for each color on Google — a measure of what people are actually considering, not what a brand is promoting. Figures are average monthly searches over the year to September 2026, pulled 2026-10-15. How we measure.

The 50 most-searched paint colors in the US

1
Alabaster
Sherwin-Williams · SW 7008
76,900/mo
ColorRank 95
up 20% vs prior year
2
White Dove
Benjamin Moore · OC-17
50,390/mo
ColorRank 91
up 16% vs prior year
3
Accessible Beige
Sherwin-Williams · SW 7036
49,890/mo
ColorRank 95
up 40% vs prior year
4
Iron Ore
Sherwin-Williams · SW 7069
42,900/mo
ColorRank 89
up 8% vs prior year
5
Agreeable Gray
Sherwin-Williams · SW 7029
42,100/mo
ColorRank 87
about the same vs prior year
6
Swiss Coffee
Benjamin Moore · OC-45
41,090/mo
ColorRank 92
up 33% vs prior year
7
Pale Oak
Benjamin Moore · OC-20
40,890/mo
ColorRank 94
up 69% vs prior year
8
Sea Salt
Sherwin-Williams · SW 6204
40,590/mo
ColorRank 88
up 8% vs prior year
9
Greek Villa
Sherwin-Williams · SW 7551
40,530/mo
ColorRank 89
up 14% vs prior year
10
Chantilly Lace
Benjamin Moore · OC-65
27,510/mo
ColorRank 84
about the same vs prior year
11
Natural Linen
Sherwin-Williams · SW 9109
27,140/mo
ColorRank 90
up 48% vs prior year
12
Shoji White
Sherwin-Williams · SW 7042
27,140/mo
ColorRank 87
up 23% vs prior year
13
Pure White
Sherwin-Williams · SW 7005
22,410/mo
ColorRank 80
down 10% vs prior year
14
Snowbound
Sherwin-Williams · SW 7004
19,700/mo
ColorRank 78
down 17% vs prior year
15
Repose Gray
Sherwin-Williams · SW 7015
19,100/mo
ColorRank 78
down 15% vs prior year
16
Classic Gray
Benjamin Moore · OC-23
18,420/mo
ColorRank 82
up 17% vs prior year
17
Clary Sage
Sherwin-Williams · SW 6178
18,130/mo
ColorRank 87
up 53% vs prior year
18
Pewter Green
Sherwin-Williams · SW 6208
18,130/mo
ColorRank 85
up 33% vs prior year
19
City Loft
Sherwin-Williams · SW 7631
18,120/mo
ColorRank 79
down 7% vs prior year
20
October Mist
Benjamin Moore · 1495
14,890/mo
ColorRank 85
up 48% vs prior year
21
Evergreen Fog
Sherwin-Williams · SW 9130
14,840/mo
ColorRank 85
up 52% vs prior year
22
Drift of Mist
Sherwin-Williams · SW 9166
14,830/mo
ColorRank 78
about the same vs prior year
23
Swiss Coffee
Behr · 12
14,800/mo
ColorRank 82
up 26% vs prior year
24
Urbane Bronze
Sherwin-Williams · SW 7048
13,700/mo
ColorRank 82
up 31% vs prior year
25
Tricorn Black
Sherwin-Williams · SW 6258
13,400/mo
ColorRank 78
up 9% vs prior year
26
Creamy
Sherwin-Williams · SW 7012
12,980/mo
ColorRank 78
up 9% vs prior year
27
Revere Pewter
Benjamin Moore · HC-172
12,420/mo
ColorRank 76
about the same vs prior year
28
Natural Cream
Benjamin Moore · OC-14
12,420/mo
ColorRank 82
up 40% vs prior year
29
Pashmina
Benjamin Moore · AF-100
12,360/mo
ColorRank 84
up 122% vs prior year
30
Balboa Mist
Benjamin Moore · 1549
12,170/mo
ColorRank 75
down 5% vs prior year
31
Peppercorn
Sherwin-Williams · SW 7674
12,150/mo
ColorRank 75
down 7% vs prior year
32
Gray Owl
Benjamin Moore · 2137-60
12,130/mo
ColorRank 75
down 9% vs prior year
33
Shiitake
Sherwin-Williams · SW 9173
12,130/mo
ColorRank 83
up 48% vs prior year
34
Dried Thyme
Sherwin-Williams · SW 6186
12,120/mo
ColorRank 77
up 6% vs prior year
35
Naval
Sherwin-Williams · SW 6244
10,900/mo
ColorRank 76
up 8% vs prior year
36
Edgecomb Gray
Benjamin Moore · HC-173
10,380/mo
ColorRank 82
up 73% vs prior year
37
Balanced Beige
Sherwin-Williams · SW 7037
10,380/mo
ColorRank 79
up 32% vs prior year
38
Saybrook Sage
Benjamin Moore · HC-114
10,110/mo
ColorRank 82
up 72% vs prior year
39
Dover White
Sherwin-Williams · SW 6385
10,070/mo
ColorRank 72
down 14% vs prior year
40
In the Navy
Sherwin-Williams · SW 9178
9,930/mo
ColorRank 75
up 6% vs prior year
41
Black Fox
Sherwin-Williams · SW 7020
9,920/mo
ColorRank 80
up 41% vs prior year
42
Aesthetic White
Sherwin-Williams · SW 7035
9,920/mo
ColorRank 75
about the same vs prior year
43
Neutral Ground
Sherwin-Williams · SW 7568
9,920/mo
ColorRank 76
up 14% vs prior year
44
White Duck
Sherwin-Williams · SW 7010
9,910/mo
ColorRank 79
up 29% vs prior year
45
Oyster Bay
Sherwin-Williams · SW 6206
9,900/mo
ColorRank 75
about the same vs prior year
46
Natural Choice
Sherwin-Williams · SW 7011
8,490/mo
ColorRank 72
down 5% vs prior year
47
Silhouette
Benjamin Moore · AF-655
8,360/mo
ColorRank 80
up 863% vs prior year
48
Cloud White
Benjamin Moore · OC-130
8,310/mo
ColorRank 80
up 49% vs prior year
49
Vintage Vogue
Benjamin Moore · 462
8,170/mo
ColorRank 73
up 6% vs prior year
50
Smoky Blue
Sherwin-Williams · SW 7604
8,130/mo
ColorRank 77
up 33% vs prior year

Every paint color, all brands and countries, ranked → · Trends by the numbers →

Rising fastest in the US

1
Silhouette
Benjamin Moore · AF-655
8,360/mo
ColorRank 80
up 863% vs prior year
2
Universal Khaki
Sherwin-Williams · SW 6150
6,620/mo
ColorRank 78
up 303% vs prior year
3
Turkish Coffee
Sherwin-Williams · SW 6076
3,600/mo
ColorRank 72
up 249% vs prior year
4
Griffin
Sherwin-Williams · SW 7026
2,400/mo
ColorRank 68
up 196% vs prior year
5
Maison Blanche
Sherwin-Williams · SW 7526
6,600/mo
ColorRank 78
up 181% vs prior year

Falling fastest in the US

1
Sonoran Desert
Behr · N240-3
170/mo
ColorRank 22
down 73% vs prior year
2
Ivory Brown
Valspar · 6006-1C
400/mo
ColorRank 34
down 69% vs prior year
3
Smoke & Mirrors
Benjamin Moore · CSP-105
330/mo
ColorRank 31
down 67% vs prior year
4
Stained Glass
Benjamin Moore · CSP-685
490/mo
ColorRank 36
down 64% vs prior year
5
Blue Nova
Benjamin Moore · 825
600/mo
ColorRank 39
down 63% vs prior year

All rising and falling colors →

Most popular paint colors

The 50 most-searched paint colors in the US

Rising fastest in the US

Falling fastest in the US

Elsewhere