Most popular paint colors in the US

The 100 paint colors searched for most in the US, by average monthly Google searches for the brand and color name (and code). Each brand is measured in the market where it is actually sold. How we measure.

1
Alabaster
Sherwin-Williams · SW 7008
76,900/mo
ColorRank 95
up 20% vs prior year
2
White Dove
Benjamin Moore · OC-17
50,390/mo
ColorRank 91
up 16% vs prior year
3
Accessible Beige
Sherwin-Williams · SW 7036
49,890/mo
ColorRank 95
up 40% vs prior year
4
Iron Ore
Sherwin-Williams · SW 7069
42,900/mo
ColorRank 89
up 8% vs prior year
5
Agreeable Gray
Sherwin-Williams · SW 7029
42,100/mo
ColorRank 87
about the same vs prior year
6
Swiss Coffee
Benjamin Moore · OC-45
41,090/mo
ColorRank 92
up 33% vs prior year
7
Pale Oak
Benjamin Moore · OC-20
40,890/mo
ColorRank 94
up 69% vs prior year
8
Sea Salt
Sherwin-Williams · SW 6204
40,590/mo
ColorRank 88
up 8% vs prior year
9
Greek Villa
Sherwin-Williams · SW 7551
40,530/mo
ColorRank 89
up 14% vs prior year
10
Chantilly Lace
Benjamin Moore · OC-65
27,510/mo
ColorRank 84
about the same vs prior year
11
Natural Linen
Sherwin-Williams · SW 9109
27,140/mo
ColorRank 90
up 48% vs prior year
12
Shoji White
Sherwin-Williams · SW 7042
27,140/mo
ColorRank 87
up 23% vs prior year
13
Pure White
Sherwin-Williams · SW 7005
22,410/mo
ColorRank 80
down 10% vs prior year
14
Snowbound
Sherwin-Williams · SW 7004
19,700/mo
ColorRank 78
down 17% vs prior year
15
Repose Gray
Sherwin-Williams · SW 7015
19,100/mo
ColorRank 78
down 15% vs prior year
16
Classic Gray
Benjamin Moore · OC-23
18,420/mo
ColorRank 82
up 17% vs prior year
17
Clary Sage
Sherwin-Williams · SW 6178
18,130/mo
ColorRank 87
up 53% vs prior year
18
Pewter Green
Sherwin-Williams · SW 6208
18,130/mo
ColorRank 85
up 33% vs prior year
19
City Loft
Sherwin-Williams · SW 7631
18,120/mo
ColorRank 79
down 7% vs prior year
20
October Mist
Benjamin Moore · 1495
14,890/mo
ColorRank 85
up 48% vs prior year
21
Evergreen Fog
Sherwin-Williams · SW 9130
14,840/mo
ColorRank 85
up 52% vs prior year
22
Drift of Mist
Sherwin-Williams · SW 9166
14,830/mo
ColorRank 78
about the same vs prior year
23
Swiss Coffee
Behr · 12
14,800/mo
ColorRank 82
up 26% vs prior year
24
Urbane Bronze
Sherwin-Williams · SW 7048
13,700/mo
ColorRank 82
up 31% vs prior year
25
Tricorn Black
Sherwin-Williams · SW 6258
13,400/mo
ColorRank 78
up 9% vs prior year
26
Creamy
Sherwin-Williams · SW 7012
12,980/mo
ColorRank 78
up 9% vs prior year
27
Revere Pewter
Benjamin Moore · HC-172
12,420/mo
ColorRank 76
about the same vs prior year
28
Natural Cream
Benjamin Moore · OC-14
12,420/mo
ColorRank 82
up 40% vs prior year
29
Pashmina
Benjamin Moore · AF-100
12,360/mo
ColorRank 84
up 122% vs prior year
30
Balboa Mist
Benjamin Moore · 1549
12,170/mo
ColorRank 75
down 5% vs prior year
31
Peppercorn
Sherwin-Williams · SW 7674
12,150/mo
ColorRank 75
down 7% vs prior year
32
Gray Owl
Benjamin Moore · 2137-60
12,130/mo
ColorRank 75
down 9% vs prior year
33
Shiitake
Sherwin-Williams · SW 9173
12,130/mo
ColorRank 83
up 48% vs prior year
34
Dried Thyme
Sherwin-Williams · SW 6186
12,120/mo
ColorRank 77
up 6% vs prior year
35
Naval
Sherwin-Williams · SW 6244
10,900/mo
ColorRank 76
up 8% vs prior year
36
Edgecomb Gray
Benjamin Moore · HC-173
10,380/mo
ColorRank 82
up 73% vs prior year
37
Balanced Beige
Sherwin-Williams · SW 7037
10,380/mo
ColorRank 79
up 32% vs prior year
38
Saybrook Sage
Benjamin Moore · HC-114
10,110/mo
ColorRank 82
up 72% vs prior year
39
Dover White
Sherwin-Williams · SW 6385
10,070/mo
ColorRank 72
down 14% vs prior year
40
In the Navy
Sherwin-Williams · SW 9178
9,930/mo
ColorRank 75
up 6% vs prior year
41
Black Fox
Sherwin-Williams · SW 7020
9,920/mo
ColorRank 80
up 41% vs prior year
42
Aesthetic White
Sherwin-Williams · SW 7035
9,920/mo
ColorRank 75
about the same vs prior year
43
Neutral Ground
Sherwin-Williams · SW 7568
9,920/mo
ColorRank 76
up 14% vs prior year
44
White Duck
Sherwin-Williams · SW 7010
9,910/mo
ColorRank 79
up 29% vs prior year
45
Oyster Bay
Sherwin-Williams · SW 6206
9,900/mo
ColorRank 75
about the same vs prior year
46
Natural Choice
Sherwin-Williams · SW 7011
8,490/mo
ColorRank 72
down 5% vs prior year
47
Silhouette
Benjamin Moore · AF-655
8,360/mo
ColorRank 80
up 863% vs prior year
48
Cloud White
Benjamin Moore · OC-130
8,310/mo
ColorRank 80
up 49% vs prior year
49
Vintage Vogue
Benjamin Moore · 462
8,170/mo
ColorRank 73
up 6% vs prior year
50
Smoky Blue
Sherwin-Williams · SW 7604
8,130/mo
ColorRank 77
up 33% vs prior year
51
Retreat
Sherwin-Williams · SW 6207
8,120/mo
ColorRank 74
up 10% vs prior year
52
Rosemary
Sherwin-Williams · SW 6187
8,110/mo
ColorRank 73
about the same vs prior year
53
Rainwashed
Sherwin-Williams · SW 6211
8,110/mo
ColorRank 73
up 7% vs prior year
54
Grayish
Sherwin-Williams · SW 6001
8,110/mo
ColorRank 69
down 23% vs prior year
55
Egret White
Sherwin-Williams · SW 7570
8,110/mo
ColorRank 72
down 5% vs prior year
56
Natural Tan
Sherwin-Williams · SW 7567
8,110/mo
ColorRank 74
up 10% vs prior year
57
Greens
Sherwin-Williams · SW 6748
8,100/mo
ColorRank 71
down 10% vs prior year
58
Extra White
Sherwin-Williams · SW 7006
7,190/mo
ColorRank 68
down 22% vs prior year
59
Anew Gray
Sherwin-Williams · SW 7030
6,920/mo
ColorRank 70
down 5% vs prior year
60
Simply White
Benjamin Moore · 2143-70
6,890/mo
ColorRank 68
down 19% vs prior year
61
Hale Navy
Benjamin Moore · HC-154
6,860/mo
ColorRank 73
up 14% vs prior year
62
Ballet White
Benjamin Moore · OC-9
6,770/mo
ColorRank 70
about the same vs prior year
63
Smokey Taupe
Benjamin Moore · 983
6,690/mo
ColorRank 77
up 41% vs prior year
64
Boothbay Gray
Benjamin Moore · HC-165
6,690/mo
ColorRank 78
up 46% vs prior year
65
Mindful Gray
Sherwin-Williams · SW 7016
6,670/mo
ColorRank 69
down 14% vs prior year
66
Smoke
Benjamin Moore · 2122-40
6,670/mo
ColorRank 77
up 44% vs prior year
67
Light French Gray
Sherwin-Williams · SW 0055
6,670/mo
ColorRank 66
down 30% vs prior year
68
Essex Green
Benjamin Moore · HC-188
6,640/mo
ColorRank 74
up 25% vs prior year
69
Worldly Gray
Sherwin-Williams · SW 7043
6,630/mo
ColorRank 73
up 16% vs prior year
70
Linen White
Benjamin Moore · OC-146
6,630/mo
ColorRank 70
down 6% vs prior year
71
Universal Khaki
Sherwin-Williams · SW 6150
6,620/mo
ColorRank 78
up 303% vs prior year
72
Maison Blanche
Sherwin-Williams · SW 7526
6,600/mo
ColorRank 78
up 181% vs prior year
73
Eider White
Sherwin-Williams · SW 7014
5,880/mo
ColorRank 64
down 33% vs prior year
74
Cyberspace
Sherwin-Williams · SW 7076
5,720/mo
ColorRank 68
down 7% vs prior year
75
Dovetail
Sherwin-Williams · SW 7018
5,720/mo
ColorRank 68
down 10% vs prior year
76
Pearly White
Sherwin-Williams · SW 7009
5,610/mo
ColorRank 67
down 13% vs prior year
77
Quiet Moments
Benjamin Moore · 1563
5,510/mo
ColorRank 76
up 74% vs prior year
78
Beach Glass
Benjamin Moore · 1564
5,450/mo
ColorRank 71
up 12% vs prior year
79
Alabaster
Benjamin Moore · OC-129
5,450/mo
ColorRank 72
up 19% vs prior year
80
Gossamer Veil
Sherwin-Williams · SW 9165
5,430/mo
ColorRank 72
up 21% vs prior year
81
Dorian Gray
Sherwin-Williams · SW 7017
5,430/mo
ColorRank 67
down 10% vs prior year
82
Cinnamon Slate
Benjamin Moore · 2113-40
5,420/mo
ColorRank 62
down 43% vs prior year
83
Anonymous
Sherwin-Williams · SW 7046
5,420/mo
ColorRank 76
up 48% vs prior year
84
Creamy Mushroom
Behr · PPU5-13
5,410/mo
ColorRank 76
up 53% vs prior year
85
Ripe Olive
Sherwin-Williams · SW 6209
5,410/mo
ColorRank 75
up 43% vs prior year
86
Quietude
Sherwin-Williams · SW 6212
5,410/mo
ColorRank 63
down 37% vs prior year
87
Niebla Azul
Sherwin-Williams · SW 9137
5,410/mo
ColorRank 76
up 60% vs prior year
88
Misty
Sherwin-Williams · SW 6232
5,410/mo
ColorRank 73
up 30% vs prior year
89
Slate Tile
Sherwin-Williams · SW 7624
5,410/mo
ColorRank 68
about the same vs prior year
90
Crushed Ice
Sherwin-Williams · SW 7647
5,410/mo
ColorRank 66
down 21% vs prior year
91
Origami White
Sherwin-Williams · SW 7636
5,410/mo
ColorRank 67
down 13% vs prior year
92
Comfort Gray
Sherwin-Williams · SW 6205
5,400/mo
ColorRank 69
about the same vs prior year
93
Bungalow Beige
Sherwin-Williams · SW 7511
5,400/mo
ColorRank 66
down 15% vs prior year
94
Oyster White
Sherwin-Williams · SW 7637
5,400/mo
ColorRank 66
down 15% vs prior year
95
Silvermist
Sherwin-Williams · SW 7621
5,400/mo
ColorRank 69
about the same vs prior year
96
White
Benjamin Moore · OC-151
4,790/mo
ColorRank 63
down 29% vs prior year
97
Gauntlet Gray
Sherwin-Williams · SW 7019
4,790/mo
ColorRank 67
about the same vs prior year
98
Seapearl
Benjamin Moore · OC-19
4,660/mo
ColorRank 72
up 32% vs prior year
99
Palladian Blue
Benjamin Moore · HC-144
4,610/mo
ColorRank 75
up 51% vs prior year
100
Antique White
Sherwin-Williams · SW 6119
4,490/mo
ColorRank 67
about the same vs prior year