How we measure paint color popularity

A color's popularity here is how often people search Google for it: the average monthly search volume for the brand and color name (“sherwin williams agreeable gray”) plus the brand and its code (“asian paints 0765”). Figures are Google Ads search-volume estimates, retrieved on 2026-10-15, averaged over October 2025 to September 2026. The figures are refreshed every month.

Each brand is measured where it is sold.US brands in the US, Asian Paints, Berger and Nerolac in India, Farrow & Ball and Little Greene in the UK and the US, Dulux Australia in Australia, and so on. Rankings compare colors within the same country only.

Why brand and name, not the name alone.Many color names are ordinary words. Searches for “artichoke” are mostly about the vegetable, so a name-only count would rank it among the most popular paint colors. Pairing the name with the brand counts searches that are about the paint.

Trendscompare the last 12 months with the 12 months before, and are only shown when a color averaged at least 500 searches a month a year earlier. Google reports volumes in rounded steps (14,800, 18,100, 22,200…), so a single month's change for one color can be a rounding artifact; a full year against a full year is not.

Limits. These are estimates, not a census, and they measure interest, not sales. Colors searched fewer than 50times a month aren't shown, because at that level the number says more about noise than about the color. Two pages for the same paint share one count.