How popular is Simply White?
Searches per month · USAbout 6,890 searches a month in the USDown 19% on the previous 12 months.
- #60 most-searched paint color in the US
- #17 most-searched Benjamin Moore color
- #18 most-searched white in the US
Google search volume for “Benjamin Moore Simply White” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
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About Simply White
Simply White is a comfortable, very light beige with neutral undertones. This balanced shade has an LRV of 89.52 and reflects a large amount of light, making it suitable for smaller spaces or rooms with limited natural light.
One shade lighter or darker
The nearest Benjamin Moore colors with the same hue and saturation as Simply White, a visible step lighter or darker.
Color Specifications
- Name
- Simply White
- Brand
- Benjamin Moore
- Code
- 2143-70
- Hex
- #F6F6ED
- RGB
- 246, 246, 237
- HSL
- 60, 33%, 95%
- CMYK
- 0, 0, 4, 4Approximate — screen to print
- Lab
- 96.7, -1.6, 4.3
- CSS
- --benjamin-moore-simply-white
- LRV
- 89.52 (Very Light)
- Undertone
- Neutral
- Temperature
- neutral
- Family
- white
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeggshellsatinsemi-glosshigh-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.