How popular is Ultra Pure White®?
Searches per month · USAbout 3,630 searches a month in the USDown 5% on the previous 12 months.
- #132 most-searched paint color in the US
- #4 most-searched Behr color
- #33 most-searched white in the US
Google search volume for “Behr Ultra Pure White®” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
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About Ultra Pure White®
Ultra Pure White® is a serene, very light green with neutral undertones. This balanced shade has an LRV of 98 and reflects a large amount of light, making it suitable for smaller spaces or rooms with limited natural light.
One shade lighter or darker
The nearest Behr colors with the same hue and saturation as Ultra Pure White®, a visible step lighter or darker.
Color Specifications
- Name
- Ultra Pure White®
- Brand
- Behr
- Code
- UPW
- Hex
- #F8F9F3
- RGB
- 248, 249, 243
- HSL
- 70, 33%, 96%
- CMYK
- 0, 0, 2, 2Approximate — screen to print
- Lab
- 97.7, -1.4, 2.8
- CSS
- --behr-ultra-pure-white
- LRV
- 98 (Very Light)
- Undertone
- Neutral
- Temperature
- neutral
- Family
- white
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeggshellsatinsemi-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.