How popular is White Flour?
Searches per month · USAbout 2,400 searches a month in the USDown 5% on the previous 12 months.
Google search volume for “Sherwin-Williams White Flour” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try White Flour on your own room
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About White Flour
White Flour is a classic, very light beige with neutral undertones. This warm shade has an LRV of 87 and reflects a large amount of light, making it suitable for smaller spaces or rooms with limited natural light.
One shade lighter or darker
The nearest Sherwin-Williams colors with the same hue and saturation as White Flour, a visible step lighter or darker.
Color Specifications
- Name
- White Flour
- Brand
- Sherwin-Williams
- Code
- SW 7102
- Hex
- #F4EFE5
- RGB
- 244, 239, 229
- HSL
- 40, 41%, 93%
- CMYK
- 0, 2, 6, 4Approximate — screen to print
- Lab
- 94.6, -0.0, 5.4
- CSS
- --sherwin-williams-white-flour
- LRV
- 87 (Very Light)
- Undertone
- Neutral
- Temperature
- warm
- Family
- white
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeg-shelsatinsemi-glosshigh-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.