How popular is Bitter Chocolate?
Searches per month · USAbout 480 searches a month in the US
Google search volume for “Sherwin-Williams Bitter Chocolate” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Bitter Chocolate on your own room
Upload a photo and PaintDB Studio repaints it in this exact color — then try a shade lighter, warmer or in another brand with one tap. $1 a render; failed renders are free.
About Bitter Chocolate
Bitter Chocolate is a natural, medium-dark brown with warm red undertones. This balanced shade has an LRV of 5 and absorbs nearly all light, making it ideal for creating intimate, cozy atmospheres or as an accent.
One shade lighter or darker
The nearest Sherwin-Williams colors with the same hue and saturation as Bitter Chocolate, a visible step lighter or darker.
Color Specifications
- Name
- Bitter Chocolate
- Brand
- Sherwin-Williams
- Code
- SW 6013
- Hex
- #4D3C3C
- RGB
- 77, 60, 60
- HSL
- 0, 12%, 27%
- CMYK
- 0, 22, 22, 70Approximate — screen to print
- Lab
- 27.1, 7.4, 2.8
- CSS
- --sherwin-williams-bitter-chocolate
- LRV
- 5 (Dark)
- Undertone
- Warm Red
- Temperature
- neutral
- Family
- brown
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeg-shelsatinsemi-glosshigh-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.