How popular is Pure Brilliant White?
Searches per month · UKAbout 1,300 searches a month in the UKDown 12% on the previous 12 months.
- #100 most-searched paint color in the UK
- #26 most-searched Dulux color
- #20 most-searched white in the UK
Google search volume for “Dulux Pure Brilliant White” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Pure Brilliant White on your own room
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About Pure Brilliant White
Pure Brilliant White is a bright, very light white with neutral undertones. This balanced shade has an LRV of 84 and reflects a large amount of light, making it suitable for smaller spaces or rooms with limited natural light.
One shade lighter or darker
The nearest Dulux colors with the same hue and saturation as Pure Brilliant White, a visible step lighter or darker.
Color Specifications
- Name
- Pure Brilliant White
- Brand
- Dulux
- Code
- 41366
- Hex
- #EDECE7
- RGB
- 237, 236, 231
- HSL
- 50, 14%, 92%
- CMYK
- 0, 0, 3, 7Approximate — screen to print
- Lab
- 93.3, -0.5, 2.5
- CSS
- --dulux-pure-brilliant-white
- LRV
- 84 (Very Light)
- Undertone
- Neutral
- Temperature
- neutral
- Family
- white
- Interior
- Yes
- Exterior
- No
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.