How popular is Denim Drift?
Searches per month · UKAbout 5,400 searches a month in the UKUp 5% on the previous 12 months.
Google search volume for “Dulux Denim Drift” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Denim Drift on your own room
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About Denim Drift
Denim Drift is a calming, medium blue with cool undertones. This cool shade has an LRV of 26 and absorbs most light, making it ideal for creating intimate, cozy atmospheres or as an accent.
One shade lighter or darker
The nearest Dulux colors with the same hue and saturation as Denim Drift, a visible step lighter or darker.
Color Specifications
- Name
- Denim Drift
- Brand
- Dulux
- Code
- 236701
- Hex
- #7C8D95
- RGB
- 124, 141, 149
- HSL
- 199, 11%, 54%
- CMYK
- 17, 5, 0, 42Approximate — screen to print
- Lab
- 57.6, -4.3, -6.3
- CSS
- --dulux-denim-drift
- LRV
- 26 (Medium)
- Undertone
- Cool
- Temperature
- cool
- Family
- blue
- Interior
- Yes
- Exterior
- No
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.