How popular is Primal?
Searches per month · AustraliaAbout 90 searches a month in Australia
- #190 most-searched paint color in Australia
- #190 most-searched Dulux Australia color
- #58 most-searched beige in Australia
Google search volume for “Dulux Australia Primal” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Primal on your own room
Upload a photo and PaintDB Studio repaints it in this exact color — then try a shade lighter, warmer or in another brand with one tap. $1 a render; failed renders are free.
About Primal
Primal is a classic, medium-light beige with warm yellow-red undertones. This warm shade has an LRV of 46 and absorbs a moderate amount of light, making it versatile for a variety of spaces.
One shade lighter or darker
The nearest Dulux Australia colors with the same hue and saturation as Primal, a visible step lighter or darker.
Color Specifications
- Name
- Primal
- Brand
- Dulux Australia
- Code
- S09F3
- Hex
- #CAA591
- RGB
- 202, 165, 145
- HSL
- 21, 35%, 68%
- CMYK
- 0, 18, 28, 21Approximate — screen to print
- Lab
- 70.5, 10.6, 15.5
- CSS
- --dulux-australia-primal
- LRV
- 46 (Medium Light)
- Undertone
- Warm Yellow-Red
- Temperature
- warm
- Family
- beige
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatlow-sheensemi-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.