How popular is Pure White?
Searches per month · USAbout 950 searches a month in the USDown 25% on the previous 12 months.
Google search volume for “Benjamin Moore Pure White” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Pure White on your own room
Upload a photo and PaintDB Studio repaints it in this exact color — then try a shade lighter, warmer or in another brand with one tap. $1 a render; failed renders are free.
About Pure White
Pure White is a crisp, very light white with neutral undertones. This balanced shade has an LRV of 78.94 and reflects a moderate amount of light, making it suitable for smaller spaces or rooms with limited natural light.
One shade lighter or darker
The nearest Benjamin Moore colors with the same hue and saturation as Pure White, a visible step lighter or darker.
Color Specifications
- Name
- Pure White
- Brand
- Benjamin Moore
- Code
- OC-64
- Hex
- #E5E7E4
- RGB
- 229, 231, 228
- HSL
- 100, 6%, 90%
- CMYK
- 1, 0, 1, 9Approximate — screen to print
- Lab
- 91.4, -1.2, 1.2
- CSS
- --benjamin-moore-pure-white
- LRV
- 78.94 (Light)
- Undertone
- Neutral
- Temperature
- neutral
- Family
- white
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeggshellsatinsemi-glosshigh-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.