How popular is Amsterdam?
Searches per month · USAbout 610 searches a month in the USDown 6% on the previous 12 months.
Google search volume for “Benjamin Moore Amsterdam” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure
Try Amsterdam on your own room
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About Amsterdam
Amsterdam is a serene, medium-light blue with cool undertones. This cool shade has an LRV of 29.21 and absorbs most light, making it ideal for creating intimate, cozy atmospheres or as an accent.
One shade lighter or darker
The nearest Benjamin Moore colors with the same hue and saturation as Amsterdam, a visible step lighter or darker.
Color Specifications
- Name
- Amsterdam
- Brand
- Benjamin Moore
- Code
- AF-550
- Hex
- #81949D
- RGB
- 129, 148, 157
- HSL
- 199, 13%, 56%
- CMYK
- 18, 6, 0, 38Approximate — screen to print
- Lab
- 60.1, -4.8, -7.0
- CSS
- --benjamin-moore-amsterdam
- LRV
- 29.21 (Medium)
- Undertone
- Cool
- Temperature
- cool
- Family
- blue
- Interior
- Yes
- Exterior
- Yes
- Finishes
- flatmatteeggshellsatinsemi-glosshigh-gloss
Similar Colors & Cross-Brand Matches
Ranked by Delta E 2000. Under 1.0 looks the same on the wall.