Benjamin Moore Wild Flower 2090-40 paint color swatch — hex #BF7065, LRV 24.33Color shown is a digital approximation. Always test a physical sample.
Benjamin Moore

Wild Flower

2090-40 by Benjamin Moore

Hex #BF7065 · LRV 24.33 · warm pink

How popular is Wild Flower?

ColorRank29#3,222 of 50,762

Searches per month · USAbout 170 searches a month in the US

Oct 2024Oct 2025Sep 2026

Google search volume for “Benjamin Moore Wild Flower” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure

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About Wild Flower

Wild Flower is a romantic, medium-light pink with warm yellow-red undertones. This warm shade has an LRV of 24.33 and absorbs most light, making it ideal for creating intimate, cozy atmospheres or as an accent.

One shade lighter or darker

The nearest Benjamin Moore colors with the same hue and saturation as Wild Flower, a visible step lighter or darker.

Color Specifications

Name
Wild Flower
Code
2090-40
Hex
#BF7065
RGB
191, 112, 101
HSL
7, 41%, 57%
CMYK
0, 41, 47, 25Approximate — screen to print
Lab
55.7, 30.0, 19.6
CSS
--benjamin-moore-wild-flower
LRV
24.33 (Medium)
0 · Dark100 · Light
Undertone
Warm Yellow-Red
Temperature
warm
Family
pink
Interior
Yes
Exterior
Yes
Finishes
flatmatteeggshellsatinsemi-glosshigh-gloss
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