Asian Paints Pure Ivory L124 paint color swatch — hex #F3EEDD, LRV 85

Color shown is a digital approximation. Always test a physical sample.

L124 Pure Ivory

L124 by Asian Paints

Hex #F3EEDD · LRV 85 · warm beige

How popular is Pure Ivory?

Searches per month · IndiaAbout 11,700 searches a month in India69% of them by its code L124. Up 56% on the previous 12 months.

Oct 2024Oct 2025Sep 2026

Google search volume for “Asian Paints Pure Ivory” and its code, averaged over the 12 months to September 2026; pulled 2026-10-15. An estimate, not a census. How we measure

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Pure Ivory in a room

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Asian Paints Pure Ivory L124 on the walls of a living room — AI-assisted visualization — Living room · drag to compare

Asian Paints Pure Ivory L124 on the walls of a bedroom — AI-assisted visualization — Bedroom · drag to compare

About Pure Ivory

Pure Ivory is a warm, very light beige with neutral undertones. This warm shade has an LRV of 85 and reflects a large amount of light, making it suitable for smaller spaces or rooms with limited natural light.